Skincare is about aging. No one thinks about skincare when they’re 16. But for those slowly aging, skincare is a major issue. When you hit 40 or 50 you start thinking about skin care like you never did when you were young.
Because as we age our skin loses the healthy glow that it had when we were young. We start to see those wrinkles, fine lines and crows feet around our eyes and mouth. Perhaps our skin sags more than it ever did, and it just doesn’t have that healthy complexion like it used to. If deteriorating skin health is a factor of aging, skincare products that help combat those factors will help reverse it.
Why does our skin start to lose it’s healthy glow when we age? Why does our face look like a roadmap as we hit 50? Is there anything we can do to promote better aging skincare?
The causes of deteriorating skin health with aging are well known. As we age our skin loses some of it’s important skin proteins like collagen and elastin. Our skin starts to thin, and it’s ability to hold moisture reduces gradually.
That’s why we get those wrinkles, lines and that dry papery look on our face.
Because collagen and elastin help hold our skin together. They are extremely strong proteins that exist right throughout our bodies, and are responsible for much of our skin strength and elasticity. When you were young you could pinch a piece of your skin, pull and let go and it would snap back into place. With aging you find that the snap back just doesn’t snap like it used to. Your skin has lost some of it’s strength and elasticity, and the force of gravity starts to take over and create those wrinkles.
Without that strength and elasticity your skin will sag as gravity pulls on it.
And it doesn’t hold moisture like it used to. It feels more papery, it looks dry. You need high quality aging skincare solutions. Are there any?
Well notice that I said high quality aging skincare solutions, with the emphasis on high quality. There are plenty of skincare products on the market, but if you’re rating skincare products how many of them would rate as high quality? Sadly not too many.
Most of the big brand aging skincare products and anti aging products on the market are made down to a price rather than up to a quality. They are all about volume sales created by saturation TV advertising, and most of the budget goes into the advertising, not the quality of the skin care products. And they sell big time, so the big brand skin care and anti aging companies that make them are doing great.
They don’t sell because they work so well, they sell because TV advertising works so well.
The good news is that if you’re looking for high quality aging skincare products they are available. However you won’t find them in your local stores. They are made by small niche skincare companies that prosper not by saturation TV advertising but by making top shelf aging skincare products. They compete with the big brands on quality.
Because they don’t spend big on marketing they have much more money to spend on quality product ingredients, and research, and so make anti aging products with way better active ingredients, and which work much better. And they compete on price too, because that TV advertising costs heaps, so the small skin care companies who don’t advertise can save money on advertising, and sell cost competitive, quality competitive skincare products.
So if you’re starting to feel the aging process, skincare is a priority for you. But avoid those big brand name skin care products in the stores, they really don’t do very much. The best aging skincare products are made by small skincare companies that aren’t household names, and you’ll never see them advertised on TV.